Chủ Nhật, 29 tháng 7, 2018

What describes Apollon?

"What describes Apollon? "
the best description of apollon is we are a marketplace concept based on a host of pan-entertainment with diversified offerings. "
"The vision”
Apollon Blockchain vision is to have a "free flow of value", enabling users or members of the Platform to enjoy the benefits of the rich offerings of blockchain technology.
"Apo coin”
APO coin is on blockchain and subject to a fair degree of exchange fluctuation while LCash handles the industrial needs with constant exchange value. This well-designed two-tier logic is meant to address and isolate industrial pain points on currency fluctuation when service is priced.
#ApollonAlliance #Apollonblockchain #ApollonPlatform #ApollonNetwork #cryptocurrency #Crypto #cryptonews #APOcoin #token #cryptocurrencytraders #cryptocoin #ICO #Bitcoin #Blockchain #APOvoyage #Ethereum
For more info, please visit us at http://apollon-foundation.org/ "

Apollon Cryptocurrency (APO) being listed and reviewed by different platforms

Different platforms have given their listing and reviews for Apollon Cryptocurrency (APO).
Below are the links of reviews and listings:

INVESTING TIPS! smartchainmedia

INVESTING TIPS! ✔️ Three Things you must know from our advisor @officialkevinharrington.

this great project because with a good goal the project with a good team will be a good project and beneficial to the investor. It is clear that the team works and puts in it the heart and soul. Will succeed in the future New technology is a new opportunity. and more important for society and even normal daily life. Good luck.

The company introduces an innovative product in the field of blockchain technology! The company will become a leader in their field! I'm sure ICO will be very successful and will gather the necessary sum to start the project! The team is ready to show us good results!

website : https://smartchainmedia.com/

https://smartchainmedia.com/wp-content/uploads/2018/06/SmartChain-Media-White-Paper-2018.pdf

The former vice president of North American investment banking at JPMorgan Chase has said that blockchain “may be the key to avoiding the next global financial crisis."

Nice project that grows every day and will be successful without a doubt, take time to participate in the development of the project. Currently meets all modern requirements and has a large number of advantages! Go and get acquainted with the project. I wish the project further growth and achievement of the set tasks.

And this is not surprising. The technology that will change many industries and make them more transparent, reliable and perfect.

WEBSITE : https://smartchainmedia.com/
https://smartchainmedia.com/wp-content/uploads/2018/06/SmartChain-Media-White-Paper-2018.pdf

Viewers today are more likely to watch content online than through live TV, DVR, or VOD

From 2012 to 2017, subscription streaming in the US has risen nearly 300%, from $2.39B, to $9.55B. Subscription video on demand (SVoD) is projected to keep rising through 2020 on a global basis.
Viewers today are more likely to watch content online than through live TV, DVR, or VOD. Our upcoming platform IProdoos Inc. will provide a solution for this demand. #SmartChainMedia

This is a potential project, I hope for the future of it. Good luck! Your efforts and effort will be rewarded. And I hope everyone to invest in the project. In the future you will feel invested in this project is a wise decision!

This innovative and strong company! Assumes a big profit! A wonderful project, with a promising future! Responsible and effective team! I advise everyone to participate in this project!

Hey everyone! Go follow to the good and promising company, very good development schedule, attractive prices for tokens, as well as frequent reviews on the late

see : 
https://www.facebook.com/smartchainmedia/photos/a.588728424821407.1073741828.561378484223068/665711353789780/?type=3&theater
WEBSITE : https://smartchainmedia.com/
https://smartchainmedia.com/wp-content/uploads/2018/06/SmartChain-Media-White-Paper-2018.pdf

Thứ Bảy, 28 tháng 7, 2018

Introducing LendLedger: The Future of Lending

Lenders in emerging markets struggle to make loans to small businesses and informal sector borrowers, because they typically have no credit history or traditional financial documentation. LendLedger solves this information gap using open APIs, Stellar blockchain technology, and the LOAN digital asset.

The LendLedger network connects lenders with digital data, and records all lending market transactions, introducing transparency, trust, and efficiency.


Problem:
A grocery store owner in rural India, with no credit history, needs a small loan.
How can the bank trust that the business owner will repay?
Without a file at the credit bureau, a grocery store owner in an emerging market is invisible to the traditional lending system.

However, he does use multiple digital services that collect vast amounts of financial data on him and his business. He may pay his mobile data and utilities bills via a mobile wallet, and he uses a mobile Point-of-Sale (PoS) device to accept customer’s debit cards.

The grocery store owner has a profitable and growing business, which should prove that he is an ideal loan recipient.

These transaction histories could support his creditworthiness to a lender, but most digital service providers don’t share data with financial institutions or credit bureaus.

Solution: LendLedger, Bringing Credit to the Developing World
How we solve this issue is straightforward: Make borrowers’ digital payment data accessible to lenders will bridge the multi-trillion lending gap between institutional lending money and informal borrowers.

The lending market needs an environment of trust and transparency that can connect Lenders with Borrowers’ data and enables tracked repayments over time. When the grocery store owner can securely and verifiably send their Swipe credit data to Mumbai Bank, and build their credit reputation over time as they repay the loan, then the informal sector breaks open as an affordable and accessible market.

By unlocking alternative credit data for the informal sector, LendLedger will create a new profitable market for Lenders, Data Providers (DPs), and other service providers.

The open network will enable financial growth in underserved areas as more Lenders get access to qualified Borrowers through LendLedger. LendLedger is designed to enable an efficient, affordable, and inclusive lending market.

The open and decentralized solution
We believe that centralization in lending creates gatekeepers, not only for business owners in Mumbai or Uganda, but also for entrepreneurs in America as well.

LendLedger uses the distributed ledger technology from the Stellar platform to create a trusted, open lending network. This enables trust between participants that never have to meet.

A decentralized approach is far more likely to reduce loan origination costs and massively scale up lending volumes.

Lenders can access the data they need to reach untapped market segments.
Borrowers gain access to multiple lenders and competitive rates.
Data-providers can monetize their data, now accessible to hundreds of potential lenders.

Born from Arth
LendLedger was created at Arth Labs, the technology and innovation arm of ArthImpact Finserve, an Indian lending venture. ArthImpact, under the brand name Happy Loans, collects data on potential borrowers by building relationships with digital service providers, including the country’s largest mobile wallet, largest independent point-of-sale, and major money transfer and rural commerce networks.

ArthImpact has already proven the huge opportunity of the MSME (micro, small, and medium-sized enterprises) lending market and in just over a year has disbursed nearly $7 million to over 13,000 micro-enterprises across 400 cities in India. LendLedger will build on this momentum with an open and self-governing ecosystem that will enable the continued growth of this burgeoning lending market.

Join Us and Stay Tuned
LendLedger is changing the face of lending for unserved segments. In the coming week, we’ll be sharing our Technical Paper for public review.

In the meantime, Get in touch as the LendLedger makes markets across the world inclusive.

Interested in learning more? Let’s stay connected. Join us by email, Telegram and more:

Telegram: https://t.me/LendLedger

Official Website: www.LendLedger.io

Twitter: www.twitter.com/LendLedger

Email: hello@LendLedger.io

ANN post: https://bitcointalk.org/index.php?topic=4424652.0

LendLedger in the Crypto Spotlight for Bad Crypto’s Podcast

LendLedger is thrilled to announce our feature on the Bad Crypto Podcast’s 37th Crypto Spotlight.




























LendLedger is thrilled to announce our feature on the Bad Crypto Podcast’s 
The Bad Crypto Podcast, hosted by Joel Comm and Travis Wright, is the self proclaimed “world’s best cryptocurrency podcast!” and we were honored to be a part of creating this episode.

In this week’s Crypto Spotlight, LendLedger co-founder and CEO, Gautam Ivatury, discussed the LendLedger network and its background, following what those at Bad Crypto term the “6 T’s” (Tech, Team, Token, Timeline, Tribe and Traction).

Gautam elaborated upon how LendLedger strives to become “the future of lending,” putting the problem the market currently confronts as follows:

“Data is being captured but people are unable to show this data to a bank — LendLedger solves that problem.”

Explaining how the LendLedger protocol derives from an existing lending business Gautam co-founded — Happy Loans, which to date has made $9 million in loans to 17,000+ MSMEs, Gautam stated:

“I’m really pushing the idea that we don’t need to rely on the centralized be all and end all credit score, we actually can tap right into the data about the business, see that, and then lend against that.”
Concluding, when asked where LendLedger stood in relation to other actors operating in the market:

“I think when it comes to specifically targeting small business, specifically saying that its data driven lending, specifically focusing only on lending as opposed to trying to do insurance, or payments, or money transfers, and then both using the blockchain based approach and working primarily with financial institutions as opposed to entirely peer to peer — I think when you combine those 4 or 5 dimensions then as far as I know we’re unique.”

Listen to the full interview at https://badcryptopodcast.com/2018/07/12/crypto-spotlight-37/ — and click here to register for the private pre-sale of the LendLedger LOANtoken.

Thanks so much again to the folks at Bad Crypto for having us!

To find out more about the LendLedger Community
Take a look at our Overview Paper: http://lendledger.io/images/LendLedger-Overview-Optimized.pdf

Read our Technical Paper: http://lendledger.io/images/LendLedger_TechPaper.pdf

Visit our Website! http://lendledger.io/

Join us on Telegram! https://t.me/LendLedger

Follow us on Twitter! https://twitter.com/LendLedger

ANN post: https://bitcointalk.org/index.php?topic=4424652.0

[Community Expert] Ben Lyon, Co-Founder of Hover and Kopo Kopo

Today we announce another awesome LendLedger Community Expert!

Ben Lyon is the co-founder of two fintech startups. The first, Kopo Kopo, enables small businesses in Kenya to accept, process, and analyze, mobile payments in real-time. It was the first merchant acquirer and merchant cash advance provider in the mobile money industry and to date it has processed more than $800,000,000 in payment volume. The second, Hover, allows users to embed mobile money directly in an app so they can make payments through their phones.

Ben’s experience as a fintech founder is complemented by his time as an entrepreneur-in-residence for Caribou Digital’s DFS Lab. Caribou focuses on delivering digital technology projects on the ground in emerging markets and researching the impact of digital platforms on primarily low-income users. Lyon supported and sourced fintech startups for Caribou across Africa and Asia.

Ben’s Insights
Ben has successfully founded two fintech startups operating in emerging markets, with a focus on East Africa. His networks and market insights will be very helpful for LendLedger community members and the LendLedger team’s work evangelizing the protocol in Sub-Saharan Africa.
At the Caribou DFS Lab, Ben reviewed 650+ businesses and shared his experience and lessons learned with ventures across the fintech in emerging markets spectrum. This, along with his own experience as a founder, makes Ben an ideal evangelist and ambassador for the LendLedger open protocol. He knows and understands a wide range of fintech players and sectors that may have interest in joining the open lending network that LendLedger is building.
Both Kopo Kopo and Hover are examples of the type of Data Provider that will join LendLedger to monetize data and attract additional financing for small business clients. Ben can draw on work from both startups to help inform the LendLedger’s product and feature development.
About Ben
Before starting his work in emerging markets Ben attended Rhodes College where he majored in Economics and International Studies, specializing in microfinance and informal sector economies.

The LendLedger team is very grateful for Ben’s interest in the project and willingness to add value as a LendLedger Community Expert.

To find out more about the LendLedger Community
Take a look at our Overview Paper: http://lendledger.io/images/LendLedger-Overview-Optimized.pdf
Read our Technical Paper: http://lendledger.io/images/LendLedger_TechPaper.pdf
Visit our Website! http://lendledger.io/
Join us on Telegram! https://t.me/LendLedger
Follow us on Twitter! https://twitter.com/LendLedger

All about LOANtokens

Powering loans and securing the LendLedger network

Join our pre-sale: www.lendledger.io/presale.html
In this article we talk about a specific aspect of the Technical Paper:
Section 5. LedgerCredit, LOANtokens, and Credit Nodes.
This article will help prospective owners of LOANtokens understand the role that LOANtokens play in the LendLedger protocol.

What a decentralized lending network requires

At LendLedger, we’re doing something brand new: creating a lending platform that operates without a coordinating, central intermediary.
This implies a few important requirements:
  1. Trusted Reporting — All participants must trust that transactions happened as reported. A Lender and Borrower cannot be allowed to disagree on whether a loan was disbursed or repaid.
  2. Stable Value — Transactions within the network must happen in a currency that is stable relative to the fiat currency Lenders and Borrowers use every day. Volatility in the value of a transaction can kill the financial viability of a loan for a Borrower or Lender.
  3. Authorized Use — Borrowers and other participants should be protected from the risk of dealing with Lenders that are not authorized under regulation.
  4. Decentralized Access — Rights to access the network should be universally available to any authorized lender. No central authority should control or restrict this access.

How LendLedger satisfies these requirements

The LendLedger Protocol satisfies these four requirements by leveraging the properties of blockchain technology and implementing a unique crypto-economic model.
Requirements 1 and 2 are met through an internal accounting unit called LedgerCredits. Think of LedgerCredits as an internal stablecoin that can be pegged to any fiat currency. All parties can see the flow of LedgerCredits between a Lender and a Borrower on the Stellar ledger. So there is consensus about whether any given loan repayment or disbursement happened.
Requirements 3 and 4 are satisfied by combining LendLedger’s digital asset on Stellar, LOANtokens, with a special kind of network participant, called a Credit Node.

How LOANtokens make LendLedger work

In simple terms, the LOANtoken has two key uses:
I. When staked by a Credit Node, it unlocks LedgerCredits.
LedgerCredits are the internal accounting unit, pegged to fiat, which Lenders send to Borrowers to represent a loan disbursement (and which Borrowers send back to Lenders from time to time, representing a loan repayment).
LedgerCredit exists only within the LendLedger ecosystem. LedgerCredit is similar to a stablecoin, except it has the added flexibility of being pegged to any kind of fiat money. This allows LendLedger to operate in any market where a Lender and Borrower agree on the value of the local currency. When Credit Nodes convert fiat into LedgerCredits by staking their LOANtokens, they protect Borrowers and Lenders from the volatility of cryptocurrency.
II. When staked by a Credit Node in a Surety Bond, it keeps the Credit Node’s incentives aligned.
Credit Nodes lock up LOANtoken in a Surety Bond for the duration of every loan they have enabled by unlocking LedgerCredits. This keeps them honest and incentivized to continue doing their job.
(NB: Market participants also stake LOANtoken in small amounts, to gain access to LendLedger’s network of data providers, lenders, borrowers and other service providers.)
Let’s look at each of these uses in detail.

Use I: Unlocking LedgerCredit

(For simplicity, we’ll skip the loan arrangement process here. For details on how Data Providers, Lenders, and Borrowers initiate a loan, read Sections 3 and 4 of our technical paper. )
Once a loan has been agreed upon and created, the token processes of LendLedger begins.
  1. Lenders send fiat to a Credit Node.
  2. The Credit Node stakes the appropriate amount of LOANtokens with the LedgerCredit Smart Contract, and specifies which Lender account should receive the LedgerCredit.
  3. Having received LedgerCredit, the Lender disburses it to the Borrower through an Escrow Account.
  4. Since the Borrower requires fiat, over a disbursement of LedgerCredit, they send the LedgerCredit to the Credit Node, redeeming it for the available fiat.
  5. The Credit Node in turn sends the LedgerCredit back to the LedgerCredit Smart Contract, and this releases the LOANtokens it initially staked.
For example, say a Lender wants to issue a $100 loan, and the current price of LOANtokens is $0.20 per token. To receive $100 of LedgerCredit to disburse to the Borrower, the Lender sends $100 in fiat to a Credit Node, which stakes 500 LOANtokens ($100 x $0.20) to the LedgerCredit Smart Contract. The LedgerCredit Smart Contract then sends 100 LedgerCredit (each worth $1) to the Lender. As per steps 3 onwards above, the Lender then sends this LedgerCredit to a borrower who instantly trades it for fiat with the Credit Node.

Use II: Aligning Credit Node Incentives

Each time it issues LedgerCredit, a Credit Node must stake LOANtokens to a Surety Bond Smart Contract. The Surety Bond acts as an incentive to the Credit Node to fulfill its obligations. If it does not, its entire Surety Bond may be forfeit.
The Surety Bond is maintained at all times in an amount proportional to the Credit Node’s issuance activity (e.g. 10%). So, if a Lender gives $100 USD to a Credit Node, the Credit Node would stake $100 USD worth of LOANtokens to the LedgerCredit Smart Contract and $10 USD worth of LOANtokens to the Surety Bond.
The timeframe for most loan disbursements and other payments will be relatively short (e.g. seconds). Because of this, the Credit Node will have access to a limited amount of fiat currency from customers at any given moment. Thus, the amount to be gained by defrauding a few customers should pale in comparison to both the long-term value of acting as a Credit Node, and the amount locked up in the Surety Bond.

In summary

LOANtokens are the native asset on the LendLedger platform. LOANtokens are tokens that crypto-enthusiasts will be most familiar with. These are the tokens that are being sold for use in the network.
All market players will need some amount of LOANtoken to access LendLedger’s network. Credit Nodes will need a substantive balance (especially when the LOAN price is low) to be able to lock up a percentage of every loan they power in a Surety Bond.
LOANtokens are the digital asset that make LendLedger decentralized, permission-less, and resistant to attack, instead of centrally-run.
ETH and BTC create incentives for community members (i.e. miners) to do important work for users. Similarly, LOANtokens create incentives for Credit Nodes to power decentralized fiat-based lending markets for Lenders and Borrowers. And by forcing the lockup of LOANtokens in a Surety Bond, LendLedger ensures that Credit Nodes have a long-term interest in continuing this role and growing the network.

Coming up next…

More details on Credit Nodes and other exciting expositions of LendLedger’s Technical Paper!

LendLedger.io 

LendLedger NEW Explainer Video


We couldn’t be prouder of, or more excited about, our new explainer video. Watch how LendLedger solves the problem that 200+ MSME’s million face, and the positive multiplier effect that the LendLedger platform will have for global business. Check it out!




To find out more about the LendLedger Community
Take a look at our Overview Paper: http://lendledger.io/images/LendLedger-Overview-Optimized.pdf

Read our Technical Paper: http://lendledger.io/images/LendLedger_TechPaper.pdf

Visit our Website! http://lendledger.io/

Join us on Telegram! https://t.me/LendLedger

Follow us on Twitter! https://twitter.com/LendLedger

Subscribe to our YouTube Channel! http://bit.ly/2NCIb7j

Thứ Bảy, 21 tháng 7, 2018

Why are video platforms still selling ads in the age of ad blockers?

#VIDDO 6 stakeholders that online video is hurting and why



When you’re scrolling through your social feeds watching bits of videos, or swiping through a roll of instastories, do you ever feel like you’re not so far off from a Blade Runner 2049-esque world? The constant flood of videos spliced with pre-roll and interstitial ads is already overwhelming. What if it gets to the point where the massive 3D holograms and overlapping surround sound jingles of Officer K’s world bring your feeds to the next level of ad overload?
616 million devices with ad blockers installed, and thousands more installed every day, is an indication that more and more viewers feel the same way. Ad fatigue is creeping in.
Ad fatigue’s death knell for video platforms
The combination of ad blockers, ad fatigue and digital marketing is the lead up to a sure tragedy.
The direct result is a drop in conversions, which hurts advertisers and forces them to pay more for the same number of shoppers. On the other side are the viewers themselves, who are tired of ads, and increasingly distressed about platforms selling their information in the wake of GDPR and recent data scandals.
But the plot thickens when we consider other stakeholders, and the entire industry, built on this house of cards.
Most of the leading video platforms, including YouTube and DailyMotion, rely almost entirely on ad revenue for income. When viewers are blocking ads and advertisers convergence continues to decline, the faucet will run dry. YouTube has been running at a loss for years, and is financially dependent by its parent company, Alphabet.
In short: Video platforms that rely on ad revenue as their main source of income are running at a loss, on an unsustainable business model.
The death toll doesn’t stop there
A video platform depends on creators and distributors to ‘make the stuff’ and ‘get the eyeballs.’ At the end of the day, these doers are the least compensated.
99.9% of creators are paid a fraction of the cost of content production; barely enough to make ends meet, let alone make a profit. These payouts are calculated through a complex system where views and clicks are just two factors. And of course none of them take into account the loss suffered by creators through stolen content and copyright infringement.
As for the eyeball earners, the foremost among these are called influencers. The more successful are ‘micro-influencers’, who are more credible influencers with smaller, loyal and high-converting audiences.
However the same opaque payout system that short changes creators make it impossible for micro-influencers to fairly monetise on their distribution power. Today’s platforms have no way of compensating small follower bases, despite the fact that they’re more efficient than celebrity influencers.
Going cross-eyed from all this pain? Let’s recap.
Users are tired of watching ads, defending themselves with ad blockers and even morphing into evolved beings with ‘ad blindness.’ Proliferating data scandals and GDPR is fueling a demand for more compensation and power over personal information.
The price of conversions is rising steadily, and advertisers are forced to increase digital ad spend to reach the same amount of shoppers.
Video platforms don’t compensate the large majority of content creators with enough to cover the cost of production, let alone make a profit.
Even though micro-influencers have the highest credibility and the most convertable audiance, they are unable to properly monetise their content due to their smaller follower base.
Online video platforms themselves can’t cover the high cost of streaming and storage, seeking to remediate profit loss by selling even more ads.
...
https://medium.com/viddo-io/why-are-video-platforms-still-selling-ads-in-the-age-of-ad-blockers-86a56eb920e5